Learning to know Google Adsense

Google AdSense is a program of cooperative advertising through the Internet media held by Google. Through AdSense advertising program, web site or blog owners who have signed and approved for membership may put ad units that shape and material has been determined by Google in their web pages. Owner of the website or blog will get a profit sharing revenue from Google for each ad clicked by visitors to the site, known as a pay per click (ppc) or pay per click In addition to providing ads to the system of pay-per-click, Google AdSense also provides the AdSense for search (AdSense for Search) and the ad referrals (Referral). In the AdSense for search, website owners can install the Google search box on their web pages. The site owner will get revenue from Google for every search conducted visitors through the search box, which continues to click on ads that are included in the search results. At the referral ads, site owners will receive income after clicking on the ad continues with certain actions by visitors who have agreed between Google and the advertisers.

Publisher

Publisher is the person or owner who has joined the site and put AdSense ads on their sites

Ad Units

The meaning is advertising AdSense Ad Units itself. Ad Units consist of several types and several sizes. The most common type of ad text. By the time a visitor clicks on this ad unit, then (if legitimate) advertisers will get revenue in accordance with the CPC values ​​its.

Link Units

Link Units similar to Ad Units, except that the format is similar to the format menu that we usually encounter on web sites. What distinguishes the Ad Link Units Units is at the time the user clicks on these ads, then he will be redirected on search results pages in Google's search engine. The new publisher will earn when visitors click on one ad unit on the page. In practice, Link Units proven to generate more revenue than regular Ad Units

AdSense for Content

AdSense for Content is the AdSense ads are placed within a page. The ads that appear are the ads that relate to the contents page. Or phrase using contextual concept. Ad Units and Link Units are included in this AdSense for Content.

Alternate Ads

In the AdSense for Content, advertising does not always appear. The reason, among others, could be because it's advertising inventory related to the content of the site is up or Google can not predict what the actual content of the site. If this happens, by default, shown is a public service ads or commonly known as PSA (Public Service Ads). Because the type of donations, so if clicked, this ad does not produce anything for the publisher. To overcome this, Google will allow us to install Alternate Ads or ad alternatives. If Ad Units are made has been set by using the Alternate Ads, so if Ad Units can not be performed, which appears is advertising alternatives that have been set previously.

Channels

Channels are a kind of label that can be given to the Ad Units, Link Units, Adsense for Search, and Referrals. One ad unit can have more than one label, and vice versa, one label can be used for more than one ad unit. In Google AdSense report page, the report will be grouped by Channels, so it will greatly facilitate the use of Channels publishers to analyze their AdSense performance. Generally, the publisher will give the same name Channels in ad units on one site. If you want more detail, legitimate Channels to provide a different name on each ad unit at each site. Remember, the maximum number of Channels allowed current is 200 channels.

Page Impressions

Page Impressions are the number that shows how many times a page that contains the Ad Units opened by visitors. Its value is not affected by the quantity of Ad Units in the page in question.

Clicks

Clicks is the number of clicks on a publisher's Ad Units. In the AdSense report pages, publishers can view the total clicks that he had, and based on

CTR (Clickthrough Rate)

CTR is the ratio in percent between the number of clicks received a number of Ad Units to display Ad Units. For example, an Ad Units are displayed 40 times and clicked 10 times has a value of 25% CTR (10:40).

CPC (Cost Per Click)

CPC is the amount of money to be earned by a specific publisher Ad Units when clicked. CPC values ​​of each Ad Units vary and are determined by many factors, including performance and quality of the publisher's site. But in general, the maximum value possible is 20% of the value of dynamic bid offered by the advertiser.

eCPM (Effective CPM)

eCPM or CPM (Cost Per Million) is the result of the division between the number of publisher revenue by the number of page impressions (per 1,000) which he got from the ads. For example, a publisher that produces $ 200 from 50,000 impressions CPM will have a value of $ 4 ($ 200 divided by 50).

AdSense program policy

Although the AdSense program provides great benefits, Google set strict rules to protect the interests of all involved parties, including advertisers often harmed by the actions of members of the site owner is not commendable AdSense program. Some restrictions that must be adhered to the Google website or blog owner AdSense program participants are:

1.   Clicking on the ads displayed its own site, either manually or with the help of special software

2.   Deliberately encouraging visitors to click on ads that appear, for example with the words "click the ads" or "visit this page"

3.   Changing the shape and size of ad units that have been determined by Google

4.   Creating a direct link to the search results page AdSense for search

5.   Automatically fill in the AdSense search box with a certain keyword

6.   Manipulating target ads with keywords or with a hidden IFRAME

7.   AdSense ad unit code must be placed directly on the website html code without changes.

8.   The site owner is not allowed to change AdSense code for any reason, for example with the purpose of showing the results click on the pop-up or divert advertising targets.

9.   AdSense Revenue Optimization

10.                Potential advantages AdSense program made a lot of website owners develop various methods to increase the number of clicks on the ads they publish. Some proven methods are illegal and against the official policy of the AdSense program. Another method is allowed, even encouraged its use by Google. Several methods are considered valid are:

11.                Modifying the ad unit color using the color palette provided by AdSense
Put the ad unit at a certain position on web pages that are considered to have high levels of legibility

12.                Eliminates the line edge ad units and equated with the background color of the background color of a web page so the ad units appear to blend with the content of the page